The Blast Squad
MORE THAN JUST A BUSINESS We build brands that win AND futures that last. Every project we complete serves something bigger than profit.
Bringing your ideas to life, building your brand and creating your voice through documents and online presence. A silent marketing boost!
What's behind the name "B.L.A.S.T."?
Bella: Founder, Author & Creative Director Leatitia: First Daughter (The Squad) 2005 Anelda: Second Daughter (The Squad) 2007 Sindy: Third Daughter (The Squad) 2011 Timira: Fourth Daughter (The Squad) 2014
The Blast Squad wasn't built in a boardroom. It was built in the quiet determination of a woman who refused to let circumstances define her future — or her family's.
Isäbell van den Berg — known to everyone as Bella — spent years as Personal Assistant to the CEO of a world-leading five-star hotel. She learned excellence from the inside. Precision. Professionalism. The kind of attention to detail that separates ordinary from extraordinary.
In 2026 — with four daughters watching — she built something of her own. The Blast Squad launched as a bold declaration: that every business deserves branding that commands attention, builds instant trust and makes competitors take notice.
The Blast Impact Foundation is Bella's promise to every young person who reminds her of where she once stood. Because she knows what it feels like to start with nothing — and she knows exactly what becomes possible when someone finally opens the door.
* Boldness * We make brave creative decisions that get results. We don't do average. In anything. Not even in paperwork. We normally stand out. Always. * Love * Behind every brand is a person with a dream. Behind every young person is a future worth fighting for. Behind every branded product is that dream being lived. * Accountability * We say what we mean and we deliver what we promise........ Always. * Service * We are here to serve our clients, our community and our country. Every single day. Creating trusting communities, lasting relationships, favourable development and welcoming youth empowerment. - Stronger Together - Unity * Transformation * We exist to transform. Brands. Futures. Paperwork. Lives. Documents. Stationary. Merchandise. Marketing. Communities. That is our standard.
The Catch up Block!
Latest updates:-
Nov 7
You don't need wings to be someone's angel. Researchers have found that children as young as two feel happier when they give. Giving is wired into us. Pass on a coat. Share your advice. Give an hour. Someone is waiting for exactly that. #Gratitude #Giving #GratitudeAndGiving #BlastSquad
Nov 7
Gratitude isn't for the good days. It's for the days you almost didn't get through. In a study of 401 people, the more grateful ones fell asleep faster and slept longer, partly because they had fewer negative thoughts at bedtime. Tonight, end your day with one thing that held you up. #Gratitude ...Read more
Nov 5
Real royalty isn't what you own. It's what you give. Data from 136 countries linked giving with greater happiness in 120 of them, in poor and rich countries alike. You don't need a crown to give. Your old clothes, your shoes, your knowledge: someone out there needs exactly that. What's sitting i...Read more
Nov 4
Spend R50 on someone else and science says you'll be happier than if you spent it on yourself. In a well-known experiment, people who were given a small amount of money to spend on others ended up happier than those who spent it on themselves. Most people had predicted the opposite. Small, colour...Read more
Nov 3
Gratitude isn't only for people with perfect lives. In the original gratitude journal experiments, people who wrote down what they were thankful for reported better mood, more optimism and better sleep than people who wrote about their hassles. Tonight, write down three things, even if it's been ...Read more
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